Everything under one roof
Software, management, design, construction, brokerage. Ours.
We do not chase every traveler or every market. We buy in places where supply physically cannot respond to demand and we build for a specific guest rather than the average one. The machinery that does that is not outsourced.
Parsons Villas
Management. The Arizona operating brand since 2012. Reservations, housekeeping, maintenance, pool service and guest service for the estates, run by employees rather than vendors. A third-party manager takes eight to twelve points of gross to do a thinner version of this.
Greenleaf Inns
Innkeeping. The Maine operating brand. An innkeeper on site in Boothbay Harbor, one housekeeping crew and one maintenance team across the inns. The operating leverage a single inn never gets.
Parsons Design Build
Design and construction. Licensed Arizona general contractor, ROC #304130, with the design studio inside it. It shortens the path from acquisition to revenue, gives us direct control over scope, and keeps the developer and general-contractor margin inside the project.
Brokerage
Licensed. Sean is a licensed Arizona real estate agent. We source, negotiate and close our own acquisitions, most of them off market, without paying the buy-side commission away.
The machinery
We built the software the portfolio runs on
Management is not outsourced, and neither is the operating system behind it. Parsons OS connects the daily work of the portfolio, reservations, housekeeping, maintenance, pricing, accounting and document control, in one operating environment. Live systems reduce manual work, surface revenue leakage and keep operating data on one record.
The objective is simple: more revenue captured, less operating leakage, and fewer dollars of third-party margin leaving each property. A vendor's software optimises for their portfolio rather than ours.
- Reservations and channel calendar
- Rate floors and parity monitoring
- Per-property revenue benchmarking
- Housekeeping and maintenance workflows
- Accounting and reconciliation
- Document indexing
- Agent-assisted concierge
- Computer-vision inventory
- Automated document routing
- Agent control plane
- Acquisition-to-listing workflows
- Integrated demand and channel marketing
The cycle
From a tired building to a reason for the trip
Acquire
Off market and below replacement cost, through our own licence. We have closed on estates the end buyer walked away from because they needed too much work.
Redesign and build
Concept, plans, interiors and construction by our own studio and contractor. Thirty days to a year depending on scope.
Operate
Listed across the major channels and our own direct booking sites. Priced daily on our own platform. Staffed by our people.
Refinance and hold
Stabilized assets are refinanced to return capital, then held for income and appreciation. Exits happen when they should, not because a fund life says so.
Investors and lenders
Want to see it running?
Come walk a property, or we will screen-share the platform. Either takes an hour.